To learn more ...
Home    |    Sitemap    |    Contact
 ... where substance is the style ...
portfolio  
Publications Management
Websites Public Relations
Marketing & Development Editorials
2004 All rights reserved.
Article: Publication Design
editorial
Throughout the fourteen annual volumes of RACQUETBALL, produced under her supervision and guidance, Linda Mojer addressed a broad series of issues of importance to the sport. In addition, her light-but-firm editorial touch gave the publication a professional tone that lent credibility to the many specialty topics, and events, covered.

Committed to excellence in the presentation of all public information, the editorial process was painstaking in every form. From simple press release materials to constitutional policy-making and the bi-monthly official publication, each and every written word was cross-checked for accuracy and phrased for the utmost clarity.

In the pages of RACQUETBALL, whether handling somewhat less-than-stellar volunteer attempts at copywriting, or polished feature work by professional writers, final published results were consistently accurate in both form and function. Working with both paid staff and good-natured, gratis contributors, Linda established excellent working relationships with a fine group of writers, photographers and illustrators. Each finished product was always of the highest quality allowed by budget, and reflected a pride in the publication and the utmost respect for its readers.

Online Editorials by Issue ...

Volume No.1 No.2 No.3 No.4 No.5 No.6
XV: 2004 January/February 2004 editorial (final, shown below)
Please note that some embedded links may no longer be active in older editorials.
XIV: 2003 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
XIII: 2002 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
XII: 2001 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
XI: 2000 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
X: 1999 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
IX: 1998 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
VIII: 1997 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec
1989-1996 unavailable online        

INDEX: Publications | Management | Websites | Public Relations | Marketing & Development | Editorial


Previously unpublished on the web ...
January/February 2004 "From the Editor" -- Shake me Up!
When you've been doing this ... thing ... (publishing this sole, solitary, specialty magazine) ... for as long as I have (15 years now), it's sometimes difficult to get jazzed. I've seen most of the top players firsthand, so I'm well acquainted with their game styles. I'm as familiar with their strengths and weaknesses as anyone, and I've got a pretty good grasp on a wide range of intricacies that impact individual performances. I even have a high percentage of accuracy on predicting how most will respond to interview questions. It's just hard to surprise me, much of the time.

So when it does happen, I enjoy it thoroughly. Shake ups on the pro tour, fierce team competition in the international arena, and just plain old-fashioned turnover in the amateur ranks are all cause for celebration, in my book. Of course, it's great to see athletes enjoy extended and successful careers, and I applaud the staying power of those who can set, and hold onto, records for longevity. But after a long, dry spell of dominance by the same - albeit outstanding - athletes, it's just as great to see some "new" faces step up to share the limelight.

As you'll read in our U.S.OPEN coverage, out of eight events, only half as many male athletes have ever hoisted the Champions Cup. In each of the last four years, a different woman has claimed it each time. Overcoming both mental and physical adversity, this year's champions - as well as their challengers - jazzed me with their drive and skill. They weren't really "new" faces; they've all been touring for some time. But they toppled some pretty big names, to inspire a host of up-and-comers in their wake.

At the same time, more than a few of those hopefuls are "training" in the junior ranks, where international competition is at its all time best. At press time, the Mexican National Team had just clinched its second Junior World Cup to validate that their record breaking win last year was no fluke. Long-dominant in both the adult and junior ranks, U.S. Team players and coaches always give their best effort, but Mexico has now inspired a host of up-and coming countries in their wake. The end result can only be more and better competition, across the board, as the playing field is leveled and the sport heads toward another stage in its evolution.

For that, I'm proud of everyone who takes to the court with good intention ... to compete and win fairly, regardless of what's expected, or historic, or traditional. Since outcomes are never assured, it takes courage, dedication and a remarkable willingness to fail -- as well as win -- to get ahead in this, or any, sport. I'm also proud of my personal conviction that racquetball, on the whole, has plenty of what it takes to survive any shakeup. Change is good for giving hope and generating excitement -- and who doesn't want that? May your New Year be full of surprises!