FROM THE EDITOR: Second Rate?
Racquetball is a second-rate sport. There Ive said it. And
having done so, Ive taken a quick inventory of all the personal items
Ive scattered around my office over the past ten years and decided that
with focus and determination I could have them all packed up and
out the door in ... well ... just under a week, tops.
But thats not my plan. I intend to continue my love/hate
relationship with racquetball well into the you-know-what. I still love the
sport itself and enjoy the people who take part in it. I hate that it is
considered less sport-worthy in any way. On the one hand, its
personal; on the other, its business. On the court, its all fun and
games; in the office, its ... well ... less so. Can schizoid behavior be
So heres the problem as I see it: theres just too much
playing around when it should be serious. If we dont take
ourselves seriously, could it be that others wont either? Does that make
the sport second-rate?
When club owners want to maximize their court usage (and revenue),
they need to get serious and hire a sport-specific professional to
manage the programs that will generate memberships and stimulate interest among
current members. Yes, that means salary, but it also carries with it an
expectation of return on that investment. If the first hire plays around and
doesnt get the job done, hire another.
When tournament directors want to host an event, they need to get
serious and promote it as if it were any other big name sport. From flyers and
entry forms to press releases and results reporting, its critical to
spread the word about racquetball events outside the building. Yes, that
means print costs and legwork, but it also promises payoffs in participation,
sponsorships and prospective new members. If your press materials are rendered
in crayon (or non-existent), stop playing around.
These two items alone neatly address the entire racquetball
population, made up of the recreational player and the competitive athlete. Now
for the holiday cheer if you are a club owner seeking an AmPRO certified
professional to run your programs in the you-know-what,
send me your help wanted ad
[100 words or less] and RACQUETBALL will publish it at no charge. If you are a
tournament director, access our website at www.usra.org | index |
Relations for a wealth of free online materials to help you promote your
next event. Nothing second-rate about that ...