FROM THE EDITOR: Who Decides?
by Linda Mojer
Hold it right there. That's right. All you players out there who all
of a sudden decided to jam up my email (and snail mail) with
complaints about equipment changes in the market. And before you start
up again, please give some thought to the following...
Over 30,000 March/April magazines each containing ballots to
select new members to the Board of Directors and non-binding
selections of which rule changes to adopt were mailed to voting
members and subscribers in early spring. Of that grand total, the
number of ballots marked and returned was a whopping 284. Let's see
... that's roughly .94 percent. Not even a single, full percentage
point. Now, I'm no statistician (or politician, for that matter), but
it seems to me that you can't truly expect to direct your
decision-makers through that kind of response.
Nonetheless, you'll find a policy statement responding to the
racquet length controversy reprinted on page five (online accompanying
"Changing Times". Then, if you
want to learn more about the rule-change process, you can contact
National Rules Commissioner Otto Dietrich (he'll love that). To learn
more about marketing new products, you can refer to the list of
manufacturers that accompanied the sponsorship article in the last
issue, and speak to any one of them about why they chose to invest
huge chunks of their budgets in the research and development of a
larger racquet (they'll love that). And to learn more about creating
demand for new product, think twice about the last time you bought
something you didn't really need. Replaced something that wasn't
broken. Upgraded a perfectly serviceable item just so you could
have the latest model (well ... I love that). And while you're at it,
could someone find out why I can't get a computer component out of
the box before it's obsolete?
So, how do these things differ for racquetball? Quite frankly, they
don't. It's a market and we're the consumers. But the last time I
checked, we all still operate with free will and retain the right to
choose. Now I hope this doesn't come back to haunt him, but my father
is fond of remarking that a Hogan, a Monchik, a Gould, or any of a
long list of favorite Florida players, could win if they used a 2x4
instead of racquet. They're that good. In other words, it just
might be true that size doesn't matter after all.
So choose. If you're good ... really good ... you might not need a
longer racquet. But, if you're a near-compulsive consumer like me you
just can't wait to see what those darn marketing wizards have come up
with now ...
Top of Document |
Table of Contents | RBMag
Homepage | USRA Homepage
© United States Racquetball Association -- All Rights