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From typewritten releases issued by mail
in 1989 ... to a full-scale, real-time interactive
online and email news service, USRA media and public
relations services were creatively shaped into a
well-regarded media resource. From zero-based holdings
in 1990 ... to a comprehensive bio reference containing
photos and career profiles on all the top athletes
throughout the history of the sport ... a wealth of
information was gathered and organized to legitimize
racquetball, its governing body and its player base.
With the same attention to detail that
characterizes all her work, Linda Mojer developed a
series of presentations, policies and procedures to
assist smaller state organizations in establishing their
own press operations. These tutorials later included new
internet options to enhance the effectiveness of public
relations attempts nationwide.
Using the web, interactive public
relations services were developed to provide
up-to-the-minute insights at national events, using both
narrative AP-style reporting and tournament drawsheet
graphics. On site, tournament programs, media kits and
daily newsletters for attendees were combined with
traditional press release reporting to provide a full
view of the sport.
In general, public relations by Linda
Mojer are characterized by the highest ethical and
professional standards for completion and accuracy.
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