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© 2004 All rights
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marketing & development
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As the Director of Communications, Linda
Mojer
developed the first formal media kit for the then-AARA,
and used it -- along with a number of other tools -- to
market the association brand and its copyrighted
properties. As the Managing Editor of RACQUETBALL,
she developed proper use of the publication as a
well-balanced vehicle for all official marketing,
fundraising and sponsorship campaigns.
On a shoestring budget, she created and
implemented a series of low-cost programs to increase
revenue, including the first, second and third
generation official websites, online storefront and
event registration services. Coordinated and managed all
print collateral for sponsorship and capital campaign
fundraising.
- Designed and populated the first
USRA website
- Converted all public information
from print to web
- Created and instituted banner
advertising program
- Designed and built the first
online storefront
- Coordinated and populated all
online merchandising sales
- Developed and implemented online
event registration
- Researched and generated official
sport demographics
- Developed and published the
official recordbook
- Enhanced the official rulebook
for commercial sale
- Managed and monitored sponsorship
accounts
- Handled all trademark and brand
protections
- Fielded all reproduction requests
of copyrighted material
- Established first full-scale
athlete bio reference library
- Researched and edited official
organizational history
- Researched and compiled national
event historical records
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Specific to
fundraising, the 2003-2004 capital campaign was
spearheaded by USRA board officer Randy Stafford, and
implemented by Linda Mojer via the association's official
publication. This task required skillful editing of all
promotional copy, design of all collateral forms and
reports, accurate follow-up recognition of donors for print
and web. The result was a successful development effort,
with donations on schedule and a total above-goal.
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