Your sanctioned racquetball tournament -- just like any other
sporting event -- is worthy of news coverage by your local print and broadcast
media outlets ... that is, your hometown newspaper(s), radio and
television stations. These are your outlets, because -- as a member of
the community (and news audience) -- you are in charge of making certain that
these outlets are aware of your interest in such racquetball coverage. Tell
them. State clearly and directly that you want to see racquetball coverage and
results. Then be ready to help them get the information they need to do their
jobs, and respond to your stated needs.
You'll find that once you've committed to providing legitimate,
newsworthy results in a timely manner -- your response rate will swiftly
improve and you'll see more and more instances of racquetball, and
enthusiasts, getting "air time" or "into print."